What Is Custom Website Development?

What is custom web development?

Web design refers to the layout and style of your website. It incorporates features such as colors, content, images, forms, and CTA buttons to create a cohesive structure that successfully conveys your brand and message to your target audience. When visitors visit your website, the first thing they notice is the design, which has a big impact on the user experience. As a result,  it is important to get this aspect of the process right.

Custom web development refers to the building blocks of the process. It includes the functional aspects that impact how your website develops and functions. These “behind the scenes” elements control your website’s ability to load effectively, handle e-commerce transactions, download digital documents, collect leads, and perform a variety of other important tasks. How your website is constructed is essential to its overall success.

Custom web development, as the name implies, is using programming code that was created to meet the specific needs of your website. This technique allows you to maintain much greater control over the construction of your website than a website builder template would. When you pick custom website development, you will generally require the help of a skilled programmer who can build the site to your exact specifications. While this increases the initial cost, the benefits gained from this approach will return huge dividends over the lifetime of your website.

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6 benefits of custom web development

Unique features designed for your specific business

When using a website builder template, you are limited by the themes and functionality built into the system. This severely limits your capacity to alter both the structural and design features of your website. As a result, your website will look similar to hundreds of other websites that use the same theme. Furthermore, the architecture of your site may not be optimally matched to the particular needs of your business.

Faster loading times

To meet the diverse demands of all its users, most website builder modules include built-in functionality that is applied to all sites built on their platform. While you may need some of this functionality on your website, you will almost certainly be saddled with a lot of items that you do not need. However, a bloated and too complex website structure might lead your site to load more slowly.

By adding exactly the functionality your website requires, custom website development avoids site speed issues. You will have the ability to select the critical functional components that match the demands of your business and users, reducing the bloat associated with website builder modules. This faster loading speed for your web pages can improve your user experience and pay huge dividends when attempting to convert new customers.

Improved website security

Website security is an important feature that is influenced by how your site is developed. You must keep your website secure from hackers, particularly if you collect personal data from customers. Website security has grown so important that Google now cautions visitors when they enter information on a form hosted on a page that lacks SSL security technology installed.

When you use a website builder platform, your website is more vulnerable to security breaches. If any website on the platform is breached, it is possible for each website hosted on the platform to become compromised. Most website builder modules host hundreds of sites on their platform, creating a serious security risk. 

Custom web development assists in maintaining the security of your website:

• Modern coding techniques are used to protect data
• Your website will be built with security technology
• Proprietary source code is used, making it more difficult for a breach to occur
• Your website will be hosted in a more secure environment than is possible using a website builder platform
• Customized processes for numerous users, stringent access controls, and sophisticated authentication procedures enhance security measures

Improved business function automation

Custom web development also enables you to optimize many of your business activities, boosting your ability to accomplish a variety of actions such as:

• Capture possible leads in a format that converts smoothly to your CRM.
• Connect other software programs to your website.
• Manage client data acquired through website interaction.

These critical functions, which are often harder to perform with a website builder, can dramatically streamline your operations, minimize the time necessary to arrange customer data and increase the effectiveness of your sales force.

Better flexibility and scalability

Over time, your business will grow and develop. Your new website’s functionality may meet your demands today but it may not be equipped to handle the growth and changes your business experience over the next years. Your new website must therefore be able to change in response to your business’s evolving needs.

Custom web development allows you to create and develop a scalable website that contains the flexibility necessary to address your demands as they evolve. Your website can be developed with your company by being updated as necessary by your web developer. You will handle a higher level of website traffic, modify e-commerce functionality, and take care of many other concerns that will enhance your user experience. This will dramatically lengthen the lifespan of your website.

Better optimized customer experience

It’s crucial to create your website in a way that complements your customer journey. In other words, your website should be built in a way that minimizes the path a visitor takes to convert to a customer. Any unnecessary steps included in this process can result in visitor drop-offs.

When you use a website builder, you are limited by the functionality offered by the platform. As a result, your customer journey may become complicated and decrease conversions. You can simplify your customer’s journey and get rid of these needless stages with custom web development. This will help you increase conversion rates and develop your business. 

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Custom website development solutions by SmartOSC

To meet the specific requirements of your business, SmartOSC offers reliable custom website development solutions. Our unique system makes sure your new website is developed in a way that fits your business model, offers the flexibility to grow over time, and provides an outstanding user experience.

Our web development team has vast expertise in creating websites to serve many different business models and industries. This adaptability and expertise will set you up for success from the moment your new site launches. Contact us today for website design services!