Top 16+ Best Shopify SEO Apps FREE & Paid in 2025

Understanding the Importance of SEO for Shopify Stores

SEO is crucial for any online business, and Shopify stores are no exception. It helps your store appear in search results when potential customers look for products like yours. By optimizing your Shopify store, you can attract more visitors, increase your sales, and grow your business.

Boosting Online Visibility

One of the primary benefits of using Shopify SEO apps is boosting your online visibility. These apps are designed to improve your store’s ranking on search engines, making it easier for customers to find you.

• Improved Rankings: SEO apps help optimize your site’s content, ensuring it ranks higher in search engine results.
• Keyword Optimization: They analyze and optimize your keywords to match what potential customers are searching for.
• Meta Tags and Descriptions: These tools automatically generate and optimize meta tags and descriptions, making your site more attractive to search engines.

Boosting online visibility is essential for increasing traffic and ultimately improving eCommerce conversion rate. The higher your store appears in search results, the more likely customers will visit and make a purchase.

Enhancing User Experience

SEO isn’t just about keywords and search rankings. It’s also about providing a great user experience. SEO apps can significantly enhance your website’s speed and user interface, which are critical factors for retaining visitors and improving SEO rankings.

• Faster Loading Times: SEO apps optimize images and scripts to ensure your pages load quickly.
• Better Navigation: They help organize your site structure, making it easier for users to find what they’re looking for.
• Mobile Optimization: Many SEO tools ensure your site’s experience is mobile-friendly, which is crucial as more users shop on their phones.

Improving user experience not only helps with SEO rankings but also keeps visitors engaged and more likely to convert into customers.

The 16 Best Shopify SEO Apps Free & Paid

SEO: Image Optimizer Page Speed by Avada

SEO: Image Optimizer Page Speed by Avada is an essential tool for any Shopify store. This app optimizes images, adds ALT tags, and uses browser preloading to speed up page loading times. It also supports auto-adding of Google structured data and provides detailed SEO analysis for product, collection, and blog pages. The app offers a free plan with a professional plan for more advanced features.

• Image Optimization: Compresses images to improve loading times without compromising quality.
• ALT Tags: Automatically inserts ALT tags to improve image SEO.
• Google Structured Data: Helps search engines understand your content better.
• SEO Analysis: Provides detailed reports and improvement suggestions.

This app is a comprehensive solution for optimizing your site’s images and structure, making it a must-have for any Shopify store.

SEO Optimizer – Trusted SEO App by Booster Apps

SEO Optimizer by Booster Apps is known for its ability to boost product visibility and increase search ranking with automated SEO features. It offers a one-click installation process with no coding required, making it user-friendly for beginners. The app has a free plan and a pro plan at $24.99/month.

• Automated SEO: Simplifies the optimization process with automated features.
• One-Click Install: Easy to set up without any coding skills.
• US-Based Support: Reliable support to help you with any issues.

This app is perfect for those who want a simple, effective way to improve their SEO without getting into technical details.

SearchPie: SEO Booster & Speed by Secomapp

SearchPie is a fantastic tool for improving both on-page and off-page SEO. It speeds up your site and improves local visibility with AI-driven tools. This app is available in free, premium ($39/month), and enterprise ($99/month) plans.

• On-Page SEO: Optimizes your site’s content for better search rankings.
• Off-Page SEO: Helps with link building and other off-site SEO strategies.
• Speed Optimization: Uses AI to improve site speed and performance.

SearchPie covers all essential SEO aspects, making it a powerful tool for any Shopify store.

Plug in SEO by SureSwift Capital

Plug in SEO is trusted by over 30,000 stores worldwide. This app checks, fixes, and optimizes your Shopify SEO to improve Google search rankings. It supports SEO meta titles, descriptions, and provides detailed performance reports. It offers a free plan and a plus plan at $20/month.

• SEO Checks: Regularly scans your site for SEO issues.
• Meta Titles and Descriptions: Helps optimize these critical elements.
• Performance Reports: Provides insights into your SEO performance.

This app is an excellent choice for store owners who want to keep a close eye on their SEO and make necessary improvements.

See more: Volusion vs Shopify Comparison: Which Option is Better?

SEO Plus by Varinode, Inc.

SEO Plus updates site content regularly for SEO, allowing you to make modifications that seamlessly blend with your site’s design. It offers a free service with options for advanced code customization.

• Content Updates: Keeps your content fresh and relevant.
• Customization: Allows advanced code modifications if needed.
• Device Compatibility: Works well on desktops, tablets, and mobile devices.

Regularly updating content is crucial for maintaining good SEO, and SEO Plus makes this process easy.

Smart SEO by Sherpas Design

Smart SEO automates the creation of meta tags and ALT tags, controls sitemap configurations, and detects broken backlinks. It offers a free plan and a pro plan at $4.99/month.

• Automated Meta Tags: Saves time by generating tags automatically.
• Sitemap Control: Gives you full control over your store’s sitemap.
• Broken Link Detection: Identifies and helps fix broken backlinks.

Automation is a significant time-saver, and Smart SEO handles many tasks that would otherwise require manual effort.

SEO King by Engage Apps

SEO King provides comprehensive tools for boosting SEO, optimizing images, and preventing photo theft. It offers plans for small to large shops ranging from $7.99 to $18.99/month.

• Image Optimization: Improves image SEO with ALT texts and compression.
• Photo Protection: Uses watermarks to prevent image theft.
• Keyword Tools: Helps you find and use effective keywords.

This app is ideal for stores that rely heavily on images and want to protect their content while optimizing for search engines.

Plerdy – Heatmap, Replay & SEO

Plerdy offers a range of analytics tools like heatmaps, session replays, and SEO audits to optimize your online store. It has a free plan with limited features, and other plans ranging from $29 to $99/month.

• Heatmaps: Show where users click on your site.
• Session Replays: Record and replay user sessions to understand behavior.
• SEO Audits: Regularly check your site for SEO improvements.

Understanding user behavior is key to improving SEO, and Plerdy provides the tools you need for this analysis.

Image SEO by Hextom

Image SEO by Hextom optimizes image file sizes and updates ALT text for better search ranking. It offers a free plan, with paid plans ranging from $9.99 to $49.99/month.

• File Size Optimization: Reduces image sizes without losing quality.
• ALT Text Updates: Automatically adds ALT texts to improve SEO.
• Preview Changes: Allows you to preview changes before applying them.

Optimizing images can significantly improve your site’s loading speed and search rankings.

SEO Assistant by Buymaxx

SEO Assistant offers advanced SEO automation for modifying Shopify products and pages. It provides a free plan and a pro plan at $4.99/month, with a one-time plan option.

• Bulk Editing: Allows you to edit meta tags and ALT texts in bulk.
• SEO Automation: Automates many SEO tasks.
• Broken Link Detection: Scans for and helps fix broken links.

Bulk editing features can save a lot of time, making this app a valuable tool for larger stores.

SEO JSON-LD Boost by Verge Studios

SEO JSON-LD Boost improves searchability with JSON-LD structured data without modifying Shopify templates. It’s a free service.

• Structured Data: Adds JSON-LD structured data to your site.
• No Template Changes: Does not modify your existing templates.
• Easy Setup: Simple to install and use.

Structured data helps search engines understand your content better, leading to improved rankings.

SPO (SEO Product Optimizer) by SillyCube Technology Ltd.

SPO enhances product visibility with niche keywords and custom link previews. It offers a free plan and a basic plan at $15.99/month.

• Niche Keywords: Finds and uses less competitive, high-value keywords.
• Custom Previews: Allows you to customize how your links appear on social media.
• Bulk Edits: Lets you edit multiple product previews at once.

Focusing on niche keywords can help you stand out in a crowded market.

SEO AMP by Shop Sheriff

SEO AMP enables AMP versions of Shopify pages to improve speed and SEO. It offers a free plan, with paid plans ranging from $9 to $99/month.

• AMP Pages: Creates fast-loading mobile pages.
• SEO Optimization: Improves search rankings for mobile users.
• Integration: Works with Google Analytics and Google Tag Manager.

AMP pages are crucial for mobile optimization, which is a significant factor in SEO rankings.

SEO Master – Auto SEO Booster by Giraffly

SEO Master automates on-page SEO checks and allows for bulk editing of SEO elements. It offers a free plan and a premium plan at $12.99/month.

• On-Page SEO: Regularly scans your site for SEO issues.
• Bulk Editing: Allows you to edit meta tags and ALT texts in bulk.
• Automated Templates: Uses pre-made templates for easy SEO optimization.

Automating on-page SEO tasks can save time and ensure your site is always optimized.

SEO Manager by venntov

SEO Manager offers a comprehensive set of features to manage and optimize SEO efficiently. It’s priced at $20/month.

• Custom Titles and Descriptions: Allows you to customize these elements.
• SEO Problem Detection: Identifies and suggests fixes for SEO issues.
• Structured Data: Provides JSON-LD and local business structured data.

A comprehensive SEO management tool, SEO Manager is perfect for those who want to have full control over their SEO.

SEO Pro + JSON LD & Site Speed by Expert Village Media Technologies

This app optimizes on-page SEO elements and updates ALT tags for all images. It’s priced at $9.99/month.

• ALT Texts: Updates ALT texts for better image SEO.
• Speed Optimization: Helps improve site speed.
• SEO Checks: Regularly scans your site for SEO issues.

Improving site speed and updating ALT texts can have a significant impact on your SEO performance.

See more: Shopify vs eBay: Which Platform to Grow Your Online Business?

JSON-LD for SEO by Little Stream Software

JSON-LD for SEO enhances organic search traffic with rich snippets and updates SEO data in HTML. It has a one-time charge of $299.

• Rich Snippets: Adds structured data to improve search results.
• SEO Data Updates: Automatically updates your SEO data.
• One-Time Charge: Pay once and enjoy lifetime benefits.

Rich snippets can make your search listings more attractive, leading to higher click-through rates.

How SmartOSC Elevates Shopify Plus SEO

SmartOSC, a proud Shopify Plus partner, is dedicated to helping Shopify store owners optimize their SEO. With a range of services and solutions, SmartOSC enhances your store’s visibility and performance.

• SEO Audits: Comprehensive audits to identify and fix SEO issues.
• Content Optimization: Helps create and optimize content for better search rankings.
• Technical SEO: Ensures your site is technically sound for search engines.

Partnering with SmartOSC provides the expertise and tools you need to take your Shopify Plus store to the next level.

Why SmartOSC for Shopify Plus?

SmartOSC is an early adopter of Shopify’s best-in-class technology, offering all-in-one eCommerce solutions for global businesses. Our team of certified Shopify Plus experts has a wealth of experience in launching and supporting online businesses for sustainable growth.

• Certified Shopify Plus Partner: We are the first Shopify Plus Partner in Southeast Asia, with over 50 developers and 4+ years of experience.
• Design New Shopify Plus Stores: Our insights help you build your eCommerce store effectively.
• Migrate to Shopify Plus: We ensure a flawless and secure migration from other platforms.
• Maintain & Optimize Shopify Plus Store: We provide ongoing maintenance and optimization services.

Trusted by leading brands such as ASUS, Carma, DoHome, Courts, Hotel MyStays, SpaceX, Ricoh, Smartbox, Wall Art Prints, and Priceline Pharmacy, SmartOSC offers diverse Shopify Plus solutions to set your brand up for success.

Implementing SEO Apps for Maximum Impact

To get the most out of these SEO apps, follow these guidelines:

• Choose the Right Apps: Select apps that align with your specific needs.
• Integrate Seamlessly: Ensure the apps work well together and with your existing setup.
• Monitor and Adjust: Regularly check your SEO performance and make necessary adjustments.

By effectively implementing these apps, you can maintain strong SEO health and continuously improve your store’s performance.

What’s Next for SEO and eCommerce

The future of SEO is always evolving, and staying ahead of the trends is crucial. Look out for:

• Voice Search Optimization: As voice search becomes more popular, optimizing for it will be essential.
• AI and Machine Learning: These technologies will play a bigger role in SEO.
• Mobile-First Indexing: Ensuring your site is mobile-friendly will become even more critical.

Staying updated with these trends will help you maintain a competitive edge in the digital commerce world.

Conclusion

Shopify SEO apps are essential tools for any online store owner looking to improve their search rankings and drive more traffic. By choosing the right apps and implementing them effectively, you can transform your business and achieve lasting success. For expert support and cutting-edge solutions, consider partnering with SmartOSC to enhance your SEO efforts. Contact us today to get started on your journey to eCommerce success.