The Ultimate Adobe Experience Platform Guide for Singapore Marketers
In the face of evolving data privacy regulations, data silos, and the decline of cookies, brands need a customer experience management solution that centralizes customer data to deliver thoughtful and relevant user experiences. As a trusted digital partner of Adobe, with extensive experience in implementing Adobe Experience Platform (AEP) for leading global brands, we’re here to help Singapore marketers navigate AEP and explore how your business can benefit from it today.
What is Adobe Experience Platform? Overview Understanding
Adobe Experience Platform is a suite of customer experience management (CXM) solutions designed by Adobe. It enables organizations to centralize customer data and create rich, personalized experiences.
The platform is a powerful, adaptable open system that leverages data science and machine learning to build customized customer experiences. It includes tools for real-time personalization and user interaction, allowing for highly individualized digital experiences. Adobe Experience Platform offers a comprehensive 360-degree view of customers and their preferences, which can be used to design more engaging customer experiences.
For organizations using Adobe Experience Cloud applications—such as Marketing Cloud, Analytics Cloud, Advertising Cloud, or Commerce Cloud—Experience Platform integrates data from these and other non-Adobe applications. This integration enhances CX design and delivery.
Built on RESTful APIs, Adobe Experience Platform integrates seamlessly with various tools and applications. Adobe has also developed several applications and services on this platform, including Real-Time Customer Data Platform (RTCDP), Journey Optimizer, Customer Journey Analytics (CJA), and Journey Orchestration.
Watch more: Adobe Experience Platform: Key Benefits for Australian Enterprises
The key features and benefits of Adobe Experience Platform for Singapore Marketers
Real-time customer profiles
At the heart of Adobe Experience Platform is the real-time customer profile. This profile consolidates all information about a user, including their interactions across digital marketing channels and offline touchpoints, into a single unified view.
With many marketing executives in Singapore still relying on multiple technologies and vendors for customer experience management, having a single source of truth for customer data can give you a competitive edge. It helps in effectively meeting user needs while adhering to data privacy and governance regulations.
The AEP customer profile comprises two main types of data:
- Record Data: Provides static, descriptive information about the customer, such as their name, email, age, gender, and other demographic details.
- Time Series Data: Captures the customer’s behavior through a catalog of actions, such as abandoning a shopping cart, subscribing to a newsletter, or interacting with a customer support chatbot.
The profile is continuously updated from various data sources, allowing marketers to customize the data collection process. They can define which events to record in the time series and specify properties that shape the record data.
Advanced data ingestion
In Singapore’s dynamic market, only 36% of brands offer products or services that align with customer needs and expectations.
Adobe Experience Platform addresses this by delivering real-time data availability. User interaction data is updated in AEP within seconds through straightforward HTTP POST requests, much like Adobe Analytics.
AEP excels in batch data ingestion, allowing it to link data sets from various sessions and channels. This capability enables brands to identify returning users based on contextual clues, even if they’ve changed their name, IP address, or device after years of inactivity.
Additionally, AEP helps Singaporean brands collect and route granular event-level data to customer-defined destinations and other Adobe applications, reducing reliance on third-party cookies. It integrates data from both digital and offline sources, enhancing workflows within and outside the AEP ecosystem.
Actionable segments with a marketer-friendly UI
Segmentation is crucial for effective personalization. It involves creating user segments based on specific criteria and then targeting them with tailored content, such as through Adobe Target. Adobe’s Real-Time Customer Data Platform (RTCDP) enables you to export segment data to external services like marketing technologies, social media, and CRM systems.
Segments can range from broad categories, like targeting business travelers over 50, to highly specific ones, such as women aged 30-35 living in Singapore, working from home, with children, and considering buying a baby monitor. Within Adobe Experience Platform (AEP), you can create actionable segments that can be activated across various channels, including low-latency applications through the Experience Platform Edge Network.
Using AEP alongside Adobe Journey Optimizer (AJO), marketers can effectively manage offers and promotions for these segments. For example, when a user visits a website, AEP can connect with AJO to fetch the most relevant offer based on the user’s entire profile or segment. If multiple offers are suitable, AJO can prioritize them or optimize them using AI, ensuring the most effective engagement for each user.
A trusted partner for your AEP journey in Singapore – SmartOSC
As an Adobe Commerce Gold Solutions Partner, SmartOSC is dedicated to innovation and supported by a scalable team of highly skilled Adobe experts.
We excel in delivering top-tier enterprise commerce solutions within the Adobe ecosystem, orchestrating exceptional digital experiences for our clients. By leveraging Adobe’s powerful tools such as Adobe Experience Platform, we create new opportunities and guide businesses through tomorrow’s challenges.
Why Choose SmartOSC?
- Scalable Solutions: Adobe’s flexibility allows us to cater to both small-scale projects and large multinational brands.
- Early Magento Adopters: With 17 years of experience as Magento developers and champions, we know precisely how to optimize Adobe solutions for you.
- Knowledge Sharing: Since 2017, we’ve hosted Meet Magento events across Asia, sharing our expertise with other developers.
- Global Reach: SmartOSC is a global force, with the staff and training to deliver Adobe technology to brands worldwide.
- Certified Experts: Our team includes over 600 certified Magento 2 developers, ensuring top-quality results.
Let SmartOSC be your guide in harnessing the full potential of the Adobe Experience Platform.
Conclusion
Adobe Experience Platform is unlocking new opportunities for experience-driven businesses. With evolving customer data regulations, decreasing reliance on third-party cookies, and growing customer expectations, brands need to enhance their data management strategies to stay competitive. By streamlining data management, Singapore marketers can act swiftly and remain agile.
Contact SmartOSC today to discover how Adobe Experience Platform can turn real-time personalization into a reality for your business.
