SmartOSC Welcomes Terry O’Connor as Executive Advisor

 

SmartOSC, the APAC leading digital enabler today announced the appointment of Terry O’Connor as Executive Advisor. With a distinguished career spanning over two decades in the retail industry, the former CEO of Courts Asia and Matahari Department Store, and currently Bain & Company’s External Advisor, brings a wealth of experience and strategic acumen to his new role.

O’Connor is a highly decorated industry leader, having been recognized with the Order of the British Empire (OBE) by Her Majesty The Queen in 2010, awarded an Honorary Doctorate by the University of Stirling in 2014, and received the Asia Pacific Entrepreneurship Award in 2017 for his outstanding contributions to retail.

In his new role as SmartOSC’s Executive Advisor, the author of “Why Not? The Story of a Retail Maverick and Courts” will leverage his industry expertise to guide SmartOSC’s strategic direction and provide mentorship to the team. He will also play a pivotal role in fostering strong client relationships and identifying new business opportunities.

Speaking on his appointment, O’Connor said, “I am thrilled to join the extremely talented team at SmartOSC at such a pivotal stage in the company’s growth journey. The company’s commitment to digital innovation aligns perfectly with the evolving needs of the retail industry. I look forward to working with APAC enterprises to achieve significant growth via digital transformation and cutting-edge technology to deliver impactful results.”

With a career as a respected and innovative leader spanning more than two decades, he joins SmartOSC after a highly successful tenure at Matahari Department Store and COURTS Asia, where he served as CEO. Under his leadership, COURTS experienced significant growth and evolution, becoming a leading Southeast Asian retailer. O’Connor was instrumental in driving the company’s strategic transformation, focusing on category solutions selling, omnichannel retailing, and elevating the in-store customer experience.

Thai Son Nguyen, Co-Founder and CEO at SmartOSC said, “I am excited to announce the appointment of Terry, whose deep experience will be at the center of our strategy to lead reinvention with our global clients. His deep understanding of the retail landscape, coupled with his expertise in digital transformation, makes him an invaluable asset to our team. He will play a crucial role in driving the next chapter of SmartOSC’s long-term growth”.

Amid the rise of new technology and changing customer behaviors, SmartOSC is diversifying its offerings to meet the varied needs of enterprises in areas such as digital banking, cyber security, blockchain, and generative AI. Amidst the competitive race and the unprecedented impact of an economic downturn, this new appointment signals SmartOSC’s commitment to achieving top positions in the industry and bringing sustainable growth to its clients, partners, and communities.

About SmartOSC

With 18 years in operation, SmartOSC is an industry-leading digital transformation agency of 1000+ experts across countries including Vietnam, Australia, Singapore, Japan, Thailand, Indonesia, Korea, the US and the UK. Deep experience across most enterprise platforms and technology stacks has made SmartOSC a trusted partner for leading brands and financial institutions worldwide.