Get to know Smartbox
Smartbox Group, the number one experience gift provider in Europe, selling millions of gifts every year across Europe. They can be found in 11 countries: France, Belgium, Spain, Italy, Sweden, Denmark, the Netherlands, Portugal, Switzerland, UK and Ireland. Believing that life is more fulfilled through experiences than physical goods, Smartbox Group offers their customers the gift to live and create unforgettable memories.
Challenges
Targeted solutions for
Out with the old
Smartbox has a very unique business model which was facing some significant challenges. The first of those challenges was an outdated Magento platform.
Reviving legacy eCommerce
Their legacy codebase, complex integrations and backlog of projects was impeding their growth and ability to stay ahead.
Solutions
Our tools for success
A Multifaceted Development Strategy
SmartOSC was asked to support Smartbox’s in-house team to keep pace with the development and meet business objectives. Below are some of the solutions that we applied:
- Agile methodologies with Scrum and Kanban
- Better processes to manage the code evolution
- Unit testing to control the legacy codebase with step-by-step refactoring
- A new responsive theme based on Foundation 3
- A continuously monitored and optimized site
