We deliver measurable results
Get to know MEDLATEC
MEDLATEC, a trailblazer in on-site testing sample collection services and a prominent hospital in Vietnam, stands as a pioneer in its field. As of June 2023, its parent company, MED GROUP, has an extensive presence with 29 branches, 44 offices in Hanoi, 200 sample collection points nationwide, and one branch in Cambodia.
MEDLATEC aims to implement an omnichannel commerce model to its digital presence, positioning themselves as the first hospital in Vietnam to adopt such a transformative approach.
Challenges
Targeted solutions for
In response to the dynamic market and evolving customer preferences, and with a vision for an inclusive medical service that reaches every individual in society profoundly, MEDLATEC wanted to upgrade its old application called iCNM. Their vision included a complete re-launch with a new name, look, features and more.
SmartOSC joined forces with MEDLATEC to address the hospital’s needs for a comprehensive solution capable of integrating various systems, including content management, search optimization, customer data platforms, hospital information systems, laboratory information management systems, CRM, partner booking systems, mobile apps, and internal systems like PIM, ODS, and POS.
STRATEGY
High level solution
The plan to achieve this was to allow all B2B tracking, sales, and fulfillment directly through the new webstore while serving the B2C market simultaneously.
“The current ASUS website is the best place to explore our wide range of products. Adding the ecommerce site will deliver a more convenient and immediate shopping solution in addition to all our branded stores and authorised retailers. Hosting our own ecommerce site also aligns with our ongoing effort in providing our customers a seamless O2O shopping experience and an attractive rewards program.”
Emma Ou
Country Manager, ASUS Singapores
We bring real results
S$ +1.3k
Average order value
31%
More page views
56%
Revenue growth
<3 days
Delivery lead time
Download case study
STRATEGY
Success mentality
“With our aim to be the pioneer in the digital transformation of the healthcare industry, SmartOSC has been a perfect companion so far. The MEDON project has helped us to become the first hospital in Vietnam to adopt an omnichannel commercial model, offering unique features and breakthrough services aimed at providing a seamless experience for customers. This milestone not only positions MEDLATEC as a leader in the digital age but also accelerates the transformation of the entire healthcare industry, making it more rapid and effective in the near future.”
Nguyen Tri AnhCEO, MEDLATEC Vietnam
SOLUTIONS
Our tools for success
Comprehensive Digital Transformation Consultancy
SmartOSC, a leading digital transformation consultancy, collaborated with MEDLATEC to understand their unique needs and develop a robust eCommerce site on the Magento platform. The solution prioritized establishing a strong information system foundation that could easily adapt to future business scaling. Key features and integrations included:
- Content management functions for personalized information delivery
- Search optimization for an improved user experience
- Integration of a Customer Data Platform (CDP)
- Integration of Hospital Information System (HIS) and Laboratory Information Management System (LIS)
- CRM, Partner Booking System, Phone App, and Internal Systems integration
- Shared medical model for direct medical examination and treatment
- Online appointment booking with doctors from affiliated clinics and hospitals nationwide
- eCommerce platform for pharmaceutical products, allowing suppliers to upload and integrate with other platforms
- Closed management system for home examination services and online medicine buying/selling
Enhanced Medical Services And Customer Experience
To enhance customer experience and convenience, SmartOSC separated the old iCNM application into two: MEDON Doctor for doctors and MEDON for patients. The shared medical model was upgraded with an online version, enabling customers to book appointments not only with MEDLATEC doctors but also with affiliated clinics and hospitals nationwide.
We applied an omnichannel approach, which provided a seamless experience for customers, from personalized online interactions to direct medical examination locations.
eCommerce Platform For Pharmaceuticals
MEDON also facilitated an online pharmacy, allowing pharmaceutical companies and medical equipment suppliers to showcase and sell products. The closed management system improved the user purchasing experience by managing shipping, tracking orders, and integrating electronic payment gateways, creating transparency in the trading platform for medical and pharmaceutical products.
