We deliver measurable results
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Get to know COURTS Singapore
COURTS is a Singapore-based retailer known for its superior quality furniture, consumer electronics, and customer-focused commerce experiences that deliver incredible value. Today, COURTS operates more than 90 retail locations with diversified store formats, spanning over 1.7 million sq. ft. of retail space.
Challenges
Targeted solutions for
Integrating Online and Offline Experience
COURTS was determined to optimize their online-to-offline strategies and data analytics to offer an integrated omnichannel experience, meeting their customers wherever they shopped while also focusing their data-driven approach.
We decided COURTS would be best served by the latest version of Magento with additional performance and feature enrichment. The primary challenge would be unifying and tracking O2O analytics while delivering an enjoyable and valuable shopping experience to customers.
STRATEGY
Success mentality
The plan to achieve all objectives involved integrating B2B tracking, sales, and fulfillment directly through the new commerce platform while serving the B2C market simultaneously.
“COURTS wanted to begin an email marketing campaign as part of their push to increase promotion for their store. Integrating with the powerful Emarsys marketing automation platform, COURTS were able to coordinate different marketing channels to personalize the brand message, product offerings and discounts that happen in store and online.”
Stan KimGroup Chief Information Officer, COURTS Asia
We bring real results
S$ +1.3k
Average order value
31%
More page views
56%
Revenue growth
<3 days
Delivery lead time
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Solutions
Our tools for success
Magento Commerce
SmartOSC was brought in to rebuild the Magento store. The latest version of Magento 2 was selected for these reasons:
- Most modern and relevant designs
- Latest features
- Powerful capabilities
- Best supported
- Most secure
Omnichannel Ready
COURTS aimed to build an omnichannel approach to unite their in-store and online experience. A newly implemented click and collect system allows customers to purchase products online and pick up their purchase in-store. This system is key in unifying the more traditional in-store experience with the online while also providing customers with more choice in how they shop.
Enhanced Marketing
COURTS wanted to begin an email marketing campaign as part of their push to increase promotion for their store. Integrating with the powerful Emarsys marketing automation platform, COURTS was able to coordinate their marketing channels to personalize the brand message, product offerings and discounts in-store and online.
