Get to know FRISO
Friso is a high quality baby and infant nutritional supplement from FrieslandCampina, the largest dairy cooperative in the world. Based in the Netherlands, FrieslandCampina manufactures and markets the company’s dairy products and fruit based products to more than 100 countries.
Challenges
Targeted solutions for
Expanding into new markets
Friso needed a website with the ability to manage multiple payment gateways, languages and entry points.
Redesigning for the future
Friso desired a complete design overhaul of their mobile store, preparing it for growth and scalability.
STRATEGY
High level solution
The plan to achieve this was to allow all B2B tracking, sales, and fulfillment directly through the new webstore while serving the B2C market simultaneously.
“The current ASUS website is the best place to explore our wide range of products. Adding the ecommerce site will deliver a more convenient and immediate shopping solution in addition to all our branded stores and authorised retailers. Hosting our own ecommerce site also aligns with our ongoing effort in providing our customers a seamless O2O shopping experience and an attractive rewards program.”
Emma Ou
Country Manager, ASUS Singapores
We bring real results
S$ +1.3k
Average order value
31%
More page views
56%
Revenue growth
<3 days
Delivery lead time
We bring real results
Download case study
Solutions
Our tools for success
Website Redesign
SmartOSC was brought in to revamp Friso’s website and architect new and improved experiences. This involved a redesign of the user interface for enhanced customer engagement across channels. Our goal was to drastically improve how users navigate and interact with the website. SmartOSC coached Friso through the Design Thinking journey with their target audience in mind: parents of newborn children.
User Experience Optimization
A key part of this project involved optimizing Friso’s website for a better customer experience. During the project, a series of A/B tests were conducted across the website over time to ensure everything was optimized. To track its success, the number of transactions were counted and compared to find the most popular variant. At the end of testing, the new reordered navigation menu was found to be a clear winner, with a 54% improvement over the previous version. As a direct result of these tests, the website design has become more user-friendly. The unique aspect of this success boils down to the customers who provided direct input on the changes made. This human-centered approach brought significant benefits to both Friso and their customers.
Payment Integration
For a more diverse range of payment options, we integrated Braintree and Veritrans payment gateways. These gateways offer multi-channel payment solutions, including local and international payment methods, while also offering secure checkout to protect of customer information.
Marketing Improvement
To provide additional value to customers, a new stream of marketing and promotional capabilities were developed. Through user testing, Mailchimp was chosen due to its wide capabilities and ease of use. The platform was integrated into Magento for swift synchronization with the Friso store and its products. We also developed microsites that support a wide-range of products and special promotions to serve target customers with both promotional and informative content, further increasing brand awareness and engagement.
