Strategic Salesforce Marketing Cloud Agency in Australia: Powering Growth

Things to Know Before Choosing a Salesforce Marketing Cloud Agency

When it comes to leveraging the power of the Salesforce Marketing Cloud for your business, selecting the right agency to partner with is crucial for success. With Salesforce’s Marketing Cloud scoring 14.7 percent of the market share against its nearest rival Adobe at 11.1 percent, it’s evident that Salesforce holds a significant position in the market. 

Also, Forrester’s study discovered that a combination of outcomes from five organizations utilizing Salesforce Marketing Cloud resulted in an impressive 299% return on investment (ROI) over three years.

Considering these statistics, aligning with an agency that specializes in Salesforce marketing cloud agency solutions can provide your business with a competitive edge. Here are some key factors to consider before making your decision: 

• Expertise And Experience: Assess the agency’s expertise and experience with Salesforce Marketing Cloud. Look for certifications, case studies, and client testimonials demonstrating their proficiency in implementing and optimizing the platform.

• Industry Specialization: Consider whether the agency specializes in serving clients within your industry. Industry-specific knowledge can be invaluable for understanding unique challenges, compliance requirements, and best practices.

• Range Of Services: Evaluate the range of services offered by the agency. Beyond implementation, do they provide ongoing support, training, and strategic guidance to help you maximize the value of Salesforce Marketing Cloud over time?

• Customization And Integration Capabilities: Determine the agency’s ability to customize Salesforce Marketing Cloud to align with your specific business needs and integrate seamlessly with your existing systems and tools.

• Collaborative Approach: Look for a Salesforce marketing cloud agency that takes a collaborative approach to client partnerships. Effective communication, transparency, and responsiveness are essential for ensuring alignment and driving successful outcomes.

• Scalability And Flexibility: Consider whether the agency can scale its services to accommodate your business’s growth and evolving needs. Flexibility in pricing models, contract terms, and service offerings can also be advantageous.

• Track Record Of Success: Research the agency’s track record of success with past clients. Case studies, client references, and performance metrics can provide valuable insights into their ability to deliver results and drive ROI.

• Support And Training: Inquire about the agency’s approach to support and training. Will they provide comprehensive training for your team to ensure they can effectively leverage Salesforce Marketing Cloud? What level of ongoing support is available post-implementation?
• Cost And Budget: Finally, consider the cost and budget implications of partnering with the agency. While cost is an important factor, prioritize value and ROI when evaluating pricing proposals.

Watch more: A Comprehensive Guide for a Salesforce Integration User in Australia

Top Salesforce Marketing Cloud Agencies

SmartOSC

Being a certified Salesforce partner, SmartOSC aids top enterprises in harmonizing their sales, commerce, marketing, customer service, and other aspects.

Our Offerings:

• Salesforce Sales Cloud: We harness sales automation and AI intelligence through Salesforce Sales Cloud.
• Salesforce Commerce Cloud: We aim to enhance operational efficiency across marketing, sales, and customer services.
• Salesforce Customer 360 CRM: We provide personalized and connected experiences with a comprehensive view of your users.

Why Choose SmartOSC for Salesforce Solutions Development?

• Tailored Consultation: SmartOSC offers business process reviews and Salesforce best practices to keep you ahead of evolving B2B & B2C business needs.
• Disruption-Free Migration: With over 17 years of experience, our experts excel at mitigating enterprise-level complexities during migrations.
• Human-Oriented Development Collaboration: We prioritize highly effective platform design, placing the customer at the center of our methodology.
• Preparation for Growth: Whether you’re expanding within your niche or seeking a competitive edge, we empower Salesforce platforms for excellence.

Slalom‍

Although they rank among the largest Salesforce Implementation Partners, Slalom boasts an exceptionally well-established SFDC Marketing Cloud Practice. In contrast to certain prominent firms that predominantly concentrate on ‘multi-Cloud’ projects, Slalom maintains a distinct focus on standalone SFMC engagements, offering a unique specialization within their extensive scope as a Salesforce marketing cloud agency.

Dentsu

In 2018, Dentsu, a prominent Japanese advertising giant, acquired DEG Digital, an established Salesforce Implementation Partner that had previously acquired several mid-sized partners. 

Before this acquisition, DEG Digital held the distinction of being the largest independent Salesforce Marketing Cloud Partner in the United States. Despite the integration into a broader marketing and advertising agency, Salesforce Marketing Cloud remains a fundamental competency for this experienced Salesforce consulting company.

Deloitte Digital

This represents Deloitte’s digital division, operating under one of the world’s largest management consulting firms. While Deloitte’s expertise spans various fields both within and beyond technology, Deloitte Digital exclusively concentrates on digital transformation strategy. Their emphasis largely revolves around Salesforce customization, underscoring their extensive capabilities in this domain.

Though they venture into the realm of generalist partners to some extent, their Marketing Cloud expertise and the substantial number of consultants, all equipped with numerous certifications, within the practice render them a compelling choice for enterprise-level projects.

WPP

WPP, a multinational British communications and advertising agency, recently entered the Salesforce marketing cloud agency ecosystem. With a primary emphasis on Marketing Automation and Advertising strategy, their natural progression led them to venture into technology consulting and digital transformation, particularly in the realm of marketing tools.

What sets WPP apart is its unique positioning: despite being a large company overall, its Salesforce Practice remains relatively modest, solely dedicated to Marketing Cloud.

Perry (acquired by WPP)

In 2017, Wunderman Thompson, a global agency with over 20,000 employees, acquired Pierry. Before the acquisition, Wunderman Thompson had no presence in the Salesforce ecosystem. 

At that time, Pierry stood as one of the top 10 Global Salesforce Partners, boasting one of the most established and robust Marketing Cloud Practices. This strategic integration of Marketing Cloud expertise into an existing industry giant marked a significant development in the marketing landscape.

Watch more: Unlocking the Potential of Salesforce eCommerce Platform in Australia

FAQs About Salesforce Marketing Cloud Agency

How Do I Ensure The Success Of My Project With A Salesforce Marketing Cloud Partner?

Ensuring the success of your project with a Salesforce marketing cloud agency involves clear communication of your goals and expectations from the outset. collaborate closely with the partner to define objectives, establish timelines, and monitor progress regularly. Additionally, provide feedback and address any concerns promptly to maintain alignment throughout the project.

How Can I Get Started With Salesforce Marketing Cloud Agency?

Getting started with a Salesforce marketing cloud agency begins with identifying your business needs and objectives. research reputable agencies, review their credentials and past projects, and schedule consultations to discuss your requirements. During these consultations, inquire about their processes, capabilities, and how they can tailor solutions to meet your specific needs.

Are All Partners The Same, Or Do They Specialize In Specific Industries?

Salesforce Marketing Cloud partners vary in their expertise and specialization. While some partners may offer a broad range of services across industries, others specialize in specific sectors or verticals. 

When selecting a partner, consider their industry experience, certifications, and track record of success in your sector to ensure they can effectively address your unique business challenges.

How Can I Find A Salesforce Marketing Cloud Partner?

Finding a Salesforce Marketing Cloud partner involves researching reputable agencies through online directories, industry forums, and Salesforce’s official partner ecosystem. Evaluate partners based on their credentials, certifications, client testimonials, and industry experience. 

Additionally, seek recommendations from colleagues or industry peers who have worked with Salesforce Marketing Cloud partners in the past.

Conclusion

Strategic Salesforce marketing cloud agency in Australia plays a pivotal role in helping businesses navigate the complexities of digital marketing and drive sustainable growth. By leveraging the power of the Salesforce marketing cloud, these agencies empower businesses to connect with customers in meaningful ways, optimize marketing strategies, and stay ahead of the competition. Ready to unlock the full potential of Salesforce Marketing Cloud and propel your business to new heights? Contact us today, and let’s embark on a journey toward digital success together!