12 Best CRM eCommerce Software + Prices

In an era where the global eCommerce market is projected to reach trillions, integrating a robust Customer Relationship Management (CRM) system into your business strategy is more than a smart move—it’s a pivotal one. According to a recent Five CRM’s report, businesses leveraging CRM software have seen customer retention rates surge by 25%. This underscores the transformative power of CRM in fostering strong customer relationships, streamlining processes, and driving sales. With the vast array of CRM solutions on the market, it can be challenging to identify which one aligns best with your business needs. This comprehensive guide delves into the top 12 CRM eCommerce software, highlighting their key features, advantages, and pricing structures, thus equipping you with the knowledge to make an informed decision.

crm ecommerce

Salesforce Pardot

Salesforce Pardot stands out in the CRM eCommerce landscape for its robust suite of marketing and sales tools designed to cater to businesses of varying sizes and industries.

  • Lead Management: Salesforce Pardot excels in capturing and nurturing leads, ensuring that potential customers are engaged and guided through the sales funnel efficiently.
  • Email Marketing: With advanced email marketing tools, Pardot enables the creation of personalized campaigns that resonate with your audience, driving both engagement and conversions.
  • Comprehensive Analytics: It offers detailed analytics that help in measuring the effectiveness of marketing strategies and making data-driven decisions.

In conclusion, Salesforce Pardot is a comprehensive solution that addresses various aspects of customer relationship management, lead generation, and email marketing. Its pricing starts at $1,250/month, billed annually, which reflects its position as a premium option suited for businesses seeking a comprehensive suite of marketing tools.

ActiveCampaign

ActiveCampaign is renowned for its integration of CRM eCommerce, marketing automation, and digital transformation customer experience management, making it a formidable tool for small businesses looking to scale.

  • Unified Platform: It combines CRM, email marketing, and automation in one seamless platform, enabling businesses to deliver a personalized customer experience.
  • Customer Experience Management: With tools to create custom workflows and automation, ActiveCampaign helps businesses in delivering targeted communications that enhance customer satisfaction.
  • Scalability: It’s designed to grow with your business, offering scalability that ensures your CRM capabilities can expand as your needs evolve.

ActiveCampaign is particularly beneficial for small businesses aiming for growth, with pricing starting at an affordable $7.50/month for 500 contacts. Its blend of functionality, scalability, and cost-efficiency makes it an attractive choice for businesses aiming to enhance their customer relationship management without breaking the bank.

Insightly

For growing eCommerce businesses, Insightly presents a powerful CRM eCommerce solution focused on project delivery, customer relationship building, and secure data management.

  • Project Delivery: Insightly stands out for its project management features, allowing teams to deliver projects efficiently while keeping customer data integrated.
  • Customer Relationship Building: It offers tools for detailed customer profiling and interaction tracking, enabling personalized customer engagement strategies.
  • Data Security: Insightly prioritizes data security, providing businesses with peace of mind through its robust security measures and compliance standards.

Insightly is an ideal choice for eCommerce businesses poised for growth, offering a Plus plan at $29/user/month, billed annually. Its emphasis on project management, customer relationship building, and security makes it a comprehensive CRM solution tailored for businesses looking to enhance their operational efficiency and customer engagement.

HubSpot CRM

HubSpot CRM is celebrated for its user-friendly interface and comprehensive free plan, positioning it as a go-to solution for startups and small businesses.

  • Ease of Use: Its intuitive design ensures a smooth user experience, even for those new to CRM eCommerce software.
  • Comprehensive Free Plan: HubSpot offers a robust free plan that includes basic CRM functions, making it accessible to businesses on a tight budget.
  • Scalable Solutions: As businesses grow, HubSpot’s paid plans offer advanced features that cater to expanding marketing, sales, and service needs.

HubSpot CRM’s combination of ease of use, comprehensive free offerings, and scalable solutions make it an attractive option for startups and small businesses. With paid plans starting at $50/month, it offers a balanced mix of features and affordability for businesses looking to enhance their CRM strategies without a significant initial investment.

Zoho CRM

Zoho CRM is known for its affordability and comprehensive suite of tools, along with seamless integration with other Zoho products, making it a versatile choice for businesses of all sizes.

  • Affordability: Zoho CRM offers competitive pricing, making it accessible to businesses operating on a tight budget.
  • Comprehensive Tools: It provides a wide array of CRM eCommerce features, including sales automation, marketing automation, and analytics.
  • Integration with Zoho Suite: Zoho CRM integrates smoothly with other Zoho products, allowing for a unified approach to business operations.

Zoho CRM’s affordability, combined with its extensive features and seamless integration capabilities, positions it as a compelling option for businesses seeking a robust CRM solution without a hefty price tag. Pricing starts at a mere $12/user/year, making it one of the most budget-friendly options on the market.

Watch more: Top Features of CRM for eCommerce Business in Australia

Keap

Keap offers an all-in-one CRM eCommerce solution for sales and marketing automation, renowned for its effectiveness in executing targeted outreach campaigns.

  • Sales and Marketing Automation: Keap automates repetitive tasks related to sales and marketing, allowing businesses to focus on strategy and growth.
  • Targeted Outreach Campaigns: With advanced segmentation and personalization, Keap enables businesses to launch campaigns that resonate with their target audience.
  • All-in-One Platform: It combines CRM, sales automation, and marketing automation in one platform, streamlining business operations.

Keap is an excellent choice for businesses looking for a comprehensive CRM that merges sales and marketing automation. With pricing ranging from $129 to $199/month, it caters to businesses ready to invest in advanced CRM capabilities to enhance their customer engagement and sales strategies.

Klaviyo

Klaviyo specializes in creating personalized email campaigns with advanced targeting capabilities, making it an ideal choice for businesses focused on email marketing.

  • Email Marketing Specialization: Klaviyo is designed for businesses that prioritize email marketing, offering advanced tools for creating personalized email campaigns.
  • Advanced Targeting: It enables precise segmentation and targeting, ensuring that messages reach the most relevant audience segments.
  • Integration Capabilities: Klaviyo offers robust integration options with popular eCommerce platforms, enhancing its utility for online businesses.

Klaviyo’s focus on email marketing and advanced targeting capabilities make it a top choice for businesses looking to elevate their email marketing strategies. Pricing varies from $35 to $1,970/month based on contact list size, offering flexibility for businesses of different sizes and needs.

Metrilo

Metrilo is tailored for direct-to-consumer (D2C) brands, offering comprehensive customer profiling and behavior analysis tools that help in crafting targeted marketing strategies.

  • Customer Profiling: Metrilo excels in gathering and analyzing customer data, allowing businesses to understand their audience deeply.
  • Behavior Analysis: It provides insights into customer behavior, enabling businesses to tailor their marketing and sales strategies accordingly.
  • D2C Focus: Metrilo’s features are specifically designed to meet the needs of D2C brands, making it a specialized tool for this market segment.

Metrilo is a powerful tool for D2C brands looking to deepen their understanding of customer behaviors and preferences. With the Essential Plan starting at $119/month, it offers a range of features tailored to enhancing customer engagement and driving sales for D2C businesses.

Zendesk Sell

Zendesk Sell offers a modern CRM eCommerce solution with intuitive features designed to streamline lead and deal management processes, making it suitable for businesses seeking efficiency in their sales operations.

  • Efficient Lead Management: Zendesk Sell simplifies the process of tracking and managing leads, ensuring that no opportunity is missed.
  • Intuitive Deal Management: Its deal management tools are designed for ease of use, facilitating the smooth progression of deals through the sales pipeline.
  • Modern Interface: The platform boasts a modern, user-friendly interface that enhances the user experience for sales teams.

Zendesk Sell’s focus on efficiency and user experience makes it an attractive option for businesses looking to optimize their sales processes. With the Sell Team plan starting at $19/user/month, it offers a cost-effective solution for improving lead and deal management without compromising on functionality.

Nutshell

Nutshell stands out as a top CRM eCommerce option, though specific pros were not detailed in the resources consulted. It offers a range of features designed to enhance sales and marketing efforts.

  • Comprehensive CRM Capabilities: Nutshell provides a suite of tools for managing customer relationships, sales, and marketing efforts.
  • User-Friendly Interface: Its intuitive design ensures that users can navigate and utilize the platform effectively, regardless of their technical expertise.
  • Customization Options: Nutshell allows for significant customization, enabling businesses to tailor the platform to their specific needs.

Despite the lack of specific pros listed, Nutshell’s comprehensive CRM capabilities and user-friendly interface position it as a solid choice for businesses looking to enhance their customer relationship management. Pricing ranges from $675 to $2,500/month, indicating its suitability for businesses with a range of budgets and needs.

Pipedrive

Pipedrive is celebrated for its simplicity and effectiveness in managing leads and sales, offering a streamlined solution for businesses focused on sales efficiency.

  • Simplicity: Pipedrive is known for its straightforward, user-friendly interface that simplifies sales management.
  • Effective Lead and Sales Management: It offers tools designed to enhance the efficiency of lead capture and progression through the sales pipeline.
  • Customization and Integration: Pipedrive allows for extensive customization and integrates with a variety of other tools, enhancing its versatility.

Pipedrive’s focus on simplicity and sales efficiency makes it an excellent option for businesses looking to streamline their sales processes. With pricing starting from $15 to $80/month, it offers a range of plans to suit businesses at different stages of growth.

Watch more: Top 10 CRMs for eCommerce Companies in Singapore

Microsoft Dynamics 365

Microsoft Dynamics 365 offers a suite of comprehensive business solutions beyond CRM eCommerce, tailored for larger businesses seeking an all-encompassing platform.

  • Comprehensive Business Solutions: Beyond CRM, Dynamics 365 integrates ERP functions and more, offering a holistic approach to business management.
  • Tailored for Larger Businesses: Its features and scalability make it suitable for larger enterprises with complex operational needs.
  • Advanced Analytics and AI: Dynamics 365 includes advanced analytics and AI capabilities, providing businesses with deep insights and predictive analytics.

Microsoft Dynamics 365’s broad suite of business solutions makes it an ideal choice for larger businesses in need of comprehensive, integrated management tools. Pricing is custom, reflecting the platform’s flexibility and the ability to tailor solutions to the specific needs of large enterprises.

Conclusion

Selecting the right CRM eCommerce software is crucial for fostering customer relationships, enhancing operational efficiency, and driving sales growth. This guide has explored a range of solutions tailored to different business needs and budgets. Whether you’re a small startup or a large enterprise, there’s a CRM solution out there that can cater to your specific requirements.

For businesses looking to embark on or enhance their digital transformation journey, partnering with an experienced digital solutions provider like SmartOSC can provide the guidance and support needed to navigate the complexities of CRM integration. With expertise in a wide range of digital commerce solutions, SmartOSC is equipped to help your business leverage the right CRM eCommerce software to achieve your goals. Contact us at SmartOSC to discover how we can help you optimize your CRM strategy and drive your business forward.