10 Best eCommerce Platforms Australia in 2024

Top 10 Best eCommerce Platform Australia 2024

The top 10 best eCommerce platforms in Australia 2024 are pivotal players in leveraging the thriving ecommerce market, which according to the International Trade Administration, ranks as the 11th largest globally. With revenue projected to soar to approximately $48.1 billion by 2024, these platforms are poised to capitalize on Australia’s burgeoning digital commerce landscape.

Amazon Australia

Since its debut in 2017, Amazon Australia has swiftly emerged as a dominant force in the country’s ecommerce landscape and like the best ecommerce platform Australia. Despite ecommerce accounting for just 9% of overall retail trade, Amazon’s rapid ascent overshadowed existing online platforms. 

Boasting a vast array of products ranging from books to groceries, Amazon has strategically established multiple distribution centers nationwide, ensuring swift deliveries across the country. Undoubtedly, Amazon’s stronghold in the online retail realm is firmly established.

eBay Australia

eBay Australia’s distinctive platform combines auction and immediate sales formats to offer customers optimal deals. It is a versatile marketplace for individuals, small-scale enterprises, and corporate entities. 

The introduction of “eBay Guaranteed Delivery” in 2018 significantly slashed delivery times, enhancing customer satisfaction and closing the gap with Amazon. eBay continues to foster profitable transactions for sellers of all calibers, further solidifying its position in the market.

JB Hi-Fi

Specializing in consumer electronics and home entertainment, JB Hi-Fi has emerged as a prominent player in the Australian retail sector. Offering same-day delivery on numerous products, JB Hi-Fi competes fiercely in the home delivery arena, even providing a three-hour delivery option in select cities. 

With a remarkable revenue of $9.63 billion in 2023, JB Hi-Fi’s success underscores the significance of ecommerce, which accounts for 40% of Australia’s business-to-customer transactions.

Kmart

Renowned as the best ecommerce platform in Australia for its affordable yet high-quality products, Kmart has established itself as a staple in the Australian retail landscape. Since launching its first ecommerce platform, BlueLight, in 1999, Kmart has continuously expanded its online presence. 

With an extensive product range spanning office supplies, home appliances, and beauty products, Kmart offers home delivery and click-and-collect services. Positioned for sustained growth, Kmart remains committed to enhancing its online presence and fostering further expansion.

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Woolworths

Woolworths stands as a prominent Australian retailer with a robust online footprint complemented by numerous brick-and-mortar outlets. As the largest supermarket chain in Australia, boasting 995 supermarkets by June 2023, Woolworths has garnered an impressive monthly visitor count of approximately 20.79 million to its ecommerce platform. 

While offering a diverse array of products, Woolworths is primarily recognized within the Australian market for its extensive range of groceries. The surge in revenue from $1.5 billion in 2022 to $1.72 billion in 2023 underscores the popularity and value of Woolworths’ ecommerce platform, solidifying its position as one of the country’s most esteemed brands.

Gumtree Australia

Gumtree Australia serves as a dynamic online classified ad and community platform, hosting millions of listings for products and services. Renowned for its vast and diverse offerings, Gumtree caters to a broad spectrum of consumer needs, ranging from exercise equipment to electronics. Its user-friendly interface facilitates effortless listing for sellers, fostering a vibrant marketplace. 

With an extensive range of popular product categories, including pre-owned gaming consoles and baby products, Gumtree consistently attracts a substantial audience to its Australian site, cementing its appeal among consumers.

Big W

Big W comprises a network of discount department stores and operates as a subsidiary of the Woolworths Group, establishing an online presence in 2010. Offering a wide assortment of products encompassing clothing, toys, video games, and more, Big W has earned a reputation as a trusted ecommerce destination. 

Partnering with A2B for logistics support ensures efficient shipment and delivery services throughout Australia, contributing to its status as one of the country’s foremost ecommerce platforms.

Coles

Coles has consistently maintained its popularity by staying ahead of the curve compared to its competitors. Notably, in 1999, it pioneered the introduction of a click-and-collect feature on its website, allowing Australians nationwide to conveniently purchase online and retrieve their items from nearby stores. 

In 2017, Coles further enhanced its service by partnering with Uber Eats to facilitate direct delivery of groceries to the doorsteps of its extensive customer base. With a proven track record of innovation, this Australian retail giant is poised to continue expanding its customer reach through ongoing advancements.

Chemist Warehouse

Drawing in millions of visitors to its ecommerce platform monthly, Chemist Warehouse operates a chain of pharmacies while also catering to online customers. Offering a wide array of products ranging from pharmaceuticals to vitamins and beauty items, Chemist Warehouse is renowned for its discounted offerings. 

Positioned as a trusted and influential entity in the Australian healthcare and retail sectors, it continues to serve as a go-to destination for consumers seeking quality products at competitive prices.

Kogan

Closing our list is Kogan, attracting just under 10 million monthly visitors to its ecommerce platform. Renowned for its offerings of high-quality LED screens and LCD TVs, Kogan also boasts its line of fitness products under the brand “Fortis.”

When it comes to delivery, Kogan provides customers with various options tailored to their urgency. From standard to express and premium delivery choices, all are handled efficiently by Australia Post.

Although Kogan reported gross sales of approximately $844 million in 2023, marking a decline of over $300 million from the preceding year.

How SmartOSC Can Help Your Best Ecommerce Platform Australia

Commerce-Centric DNA

For over 18 years, SmartOSC has been collaborating with leading digital commerce platforms, handling various modules and a wide range of third-party services. We’ve successfully managed over 1,200 projects worldwide, assisting businesses in transforming their operations.

Scalable Implementations

Backed by a robust team of over 1000 IT professionals globally, we are committed to delivering ecommerce solutions timely, cost-effective, and scalable project implementations to drive our clients’ growth.

In-Depth Technological Proficiency

With more than 18 years of profound expertise in platforms such as Adobe, Magento, and BigCommerce, our certified and experienced team is capable of executing digital commerce implementations proficiently across the globe.

⇒ Watch more: SmartOSC Partners with Ultra Commerce, Enhancing eCommerce Platform Offering

Conclusion

The 10 best ecommerce platforms Australia highlighted in this article represent the forefront of ecommerce technology, each offering unique advantages tailored to different business needs. By leveraging these platforms’ capabilities, businesses can navigate the competitive landscape and embark on a path of sustained growth and success in the dynamic realm of Australian ecommerce.

For further information on this topic, don’t hesitate to reach out to us.