3D eCommerce – What is it, Why it matters, and Production

What Is 3D eCommerce?

In a Deloitte report, they said the pandemic has accelerated the shift in consumer behavior towards online channels, and these changes are expected to endure beyond the current crisis. 

While many companies face short-term survival challenges, there’s a notable opportunity for those who boldly invest in their online presence to emerge as market leaders.

Looking ahead to 2026, a demand for 3D retail experiences is anticipated from multi-generational consumer groups. With the proliferation of the Internet and smartphones equipped with augmented reality capabilities, the trajectory points toward a future where traditional shopping methods may be entirely abandoned. This underscores the relevance of embracing 3D Commerce today.

Research suggests that people remember 80% of what they see or do, compared to 10% of what they hear and 20% of what they read. Notably, 67% of consumers prioritize high-quality visual content over product descriptions or customer ratings.

Enter 3D eCommerce, transforming the online shopping experience through three-dimensional technology. This approach provides immersive product interactions, allowing customers to explore products from various angles, and gain a comprehensive understanding of features and dimensions. 

The result is heightened engagement, improved conversion rates, and a unique positioning for businesses in the digital market.

How Does 3D eCommerce Work?

3D Scanning

In the realm of 3D eCommerce, the process starts with 3D scanning, where physical objects are captured digitally. This technology converts real-world objects into accurate digital replicas, ensuring every detail is faithfully reproduced. Various methods like laser scanning and photogrammetry are employed, each offering unique advantages suited to different objects. 

Photogrammetry

Photogrammetry is another key technique in 3D eCommerce, utilizing a series of overlapping 2D images to reconstruct objects in three dimensions. By analyzing these images, the software can recreate the shape and texture of an object accurately. 

This method is especially useful for capturing large objects or environments, offering a cost-effective solution for high-quality 3D modeling. 

3D Design

After creating a 3D model, the next step involves refining and enhancing it using 3D design software. Designers can manipulate the geometry, texture, and appearance of the model to achieve the desired look and functionality.

Whether it’s smoothing out imperfections, adding fine details, or optimizing for real-time rendering, 3D design software provides versatile tools to meet various design needs. Integrating these processes with a digital commerce service can further streamline workflows and enhance the overall digital experience.

Business Benefits Of 3D eCommerce

In today’s competitive eCommerce landscape, businesses are constantly seeking innovative ways to stand out and engage customers. A burgeoning innovation that is quickly gaining popularity is 3D eCommerce. Let’s explore the key business advantages of embracing 3D eCommerce:

• Enhanced Product Visualization: 3D eCommerce allows customers to view products from all angles, providing a more comprehensive understanding of their features and designs. This enhanced visualization leads to increased confidence in purchasing decisions and reduces the likelihood of returns, ultimately boosting conversion rates.

• Improved Customer Engagement: Interactive 3D models captivate customers and encourage them to spend more time exploring products. By offering an immersive shopping experience, businesses can foster deeper connections with their audience, leading to higher levels of engagement and brand loyalty.

• Reduced Product Returns: With traditional eCommerce, customers may be hesitant to make purchases due to uncertainty about product appearance and dimensions. 3D eCommerce addresses this issue by providing accurate representations of products, minimizing the likelihood of returns caused by mismatched expectations.

• Increased Sales Conversions: Studies have shown that incorporating 3D models into product listings can significantly increase sales conversions. By giving customers a clearer understanding of product features and benefits, businesses can create a more compelling shopping experience that drives conversions and boosts revenue.

• Differentiation and Competitive Advantage: In a crowded marketplace, differentiation is key to success. By adopting 3D eCommerce, businesses can differentiate themselves from competitors and position themselves as leaders in their industry. This competitive advantage can attract new customers and drive growth.

• Cost Savings: While implementing 3D eCommerce may require upfront investment in technology and resources, the long-term benefits can result in cost savings. Reduced product returns, increased sales conversions, and improved customer satisfaction can all contribute to a more efficient and profitable business model.
• Future-Proofing Your Business: As consumer expectations continue to evolve, staying ahead of the curve is essential for long-term success. Embracing 3D eCommerce not only meets current customer demands but also future-proofs your business against emerging trends and technologies.

Watch more: What are digital commerce solutions? Benefits, Types, Best Practices and More

How To Start 3D eCommerce In-House

Cameras, Lenses, and Lighting for 3D Modeling

To kickstart your in-house 3D eCommerce venture, start with the basics: quality cameras, lenses, and lighting. Opt for DSLRs or mirrorless cameras known for their detail capture. Equip yourself with a range of lenses to cover various focal lengths and shooting scenarios. 

Ensure your setup includes consistent, diffused lighting to minimize shadows and ensure uniformity in your 3D models.

3D Modeling Turntables, Equipment & Software

Streamline your 3D modeling process with specialized turntables designed for product photography. These motorized platforms facilitate smooth rotation for capturing multiple angles effortlessly. Stock up on essentials like tripods, reflectors, and backdrops to optimize your workspace. When it comes to software, choose from beginner-friendly applications to professional-grade programs based on your needs and budget. Partnering with a digital commerce agency can further enhance your workflow, ensuring a seamless integration of 3D modeling and product presentation.

Software and Hosting Platforms for 3D Modeling

After capturing your 3D models, it’s time to prepare them for display on your eCommerce platform. Utilize 3D modeling software to refine and enhance your models for accuracy. Pay attention to texture mapping, lighting effects, and geometry optimization to achieve realistic results. 

Explore dedicated hosting platforms offering features like viewer customization and eCommerce system integration for seamless embedding into your product listings.

Choosing SmartOSC To Establish An Effective 3d Ecommerce Strategy

Here’s why SmartOSC is the perfect choice for taking your 3D eCommerce strategy to new heights:

• Proven Expertise:Leveraging extensive experience in digital eCommerce, SmartOSC contributes valuable expertise to the discussion. Their team of seasoned professionals understands the nuances of the eCommerce landscape and knows how to tailor strategies to meet the unique needs of each client.

• Tailored Solutions: SmartOSC understands that one size does not fit all when it comes to eCommerce solutions. They take a personalized approach to every project, working closely with clients to understand their goals, challenges, and opportunities. From strategy development to execution, SmartOSC delivers customized solutions that drive tangible results.

• Seamless Integration: Integrating 3D technology into your existing eCommerce platform can be a complex endeavor. SmartOSC has extensive experience working with a variety of eCommerce platforms and technologies, ensuring smooth integration with your systems and processes. Whether you’re using Shopify, Magento, or another platform, SmartOSC has you covered.

• Commitment to Innovation: In the rapidly evolving world of eCommerce, innovation is key to staying ahead of the competition. SmartOSC is committed to staying at the forefront of technology trends and industry best practices, ensuring that your 3D eCommerce strategy remains cutting-edge. With SmartOSC, you can trust that you’ll always have access to the latest tools and techniques to drive success.

• Dedicated Support: SmartOSC goes above and beyond to support its clients every step of the way. Their team of dedicated professionals is there to provide guidance, assistance, and troubleshooting whenever you need it. With SmartOSC by your side, you can rest assured that you’ll have the support you need to achieve your goals and maximize your ROI.

Watch more: Top 10+ eCommerce Website Development Agencies in 2024

Conclusion

In summary, 3D eCommerce revolutionizes online retail by offering immersive product experiences that drive engagement and conversions. Embracing this technology is essential for businesses to stay competitive and meet evolving consumer expectations in the digital era. Have questions, or ideas, or simply want to connect? We’re here and ready to listen! Feel free to reach out anytime – we’re eager to hear from you.