10 Best eCommerce Website Designs You Need To Know

Amazon

Amazon uses data in dozens of unique product category recommendation widgets across the site, drawing casual users in so they have more chances to purchase. This is visible throughout Amazon’s broad and expanding range of services offered by Amazon, including Prime Video, Photos, and Fresh.

The website has the potential to collect vast amounts of information about user behavior, including specific details about how long users spend on each page and what grabs their attention the most. No other brand in the industry can do this.

NIKE

Nike is a different online clothing retailer that might be a great resource. This brand’s eCommerce site is a good example of the “less is more” tenet, from the navigation to the filtering choices. It makes use of lots of white space, picture blocks, and a simple background to make the products stand out. This online store highlights large product images and keeps a black-and-white color palette. As a result, simplicity in the website eliminates distractions. 

Sephora

One thing Sephora consistently does very well in terms of e-commerce is its ongoing emphasis on community, loyalty, and interesting content. The website contains an extensive Beauty Insider “community” area dedicated to beauty tips, Q&As with beauty professionals, and plenty of inspirational content. Sephora.com’s community elements offer the site a significant stickiness and an incentive to engage with the brand outside of the in-store experience.

Sephora also incentivizes multichannel shoppers to purchase online with a Prime-like program in which users can pay $10 a year for free 2-day shipping on all orders.

Wayfair

Wayfair.com is an e-commerce genius. The site has a strong emphasis on visual shopping, which is changing how consumers identify and interact with products.

According to survey results, most online customers want to see 3-4 photos of a product before purchasing it. Wayfair caters to this consumer’s want by emphasizing website product photography and providing many huge, high-quality photos of each product on the site.

Furthermore, product pages are bulked up with plenty of relevant content such as product information, reviews, specifications, suggested accessories, and stock availability.

Etsy

Etsy is one of the most popular shopping sites on the web. It is a peer-to-peer marketplace where merchants can sell handcrafted and vintage items.  

Etsy does an excellent job of collecting reviews, which are subsequently shown on product and store sites. It’s a critical part of the buying experience for a site where consumers are being asked to bet on the purchase of a product they’ve never seen before from a seller they’ve never bought with before. The reviews on Etsy are an excellent approach to instilling trust in the consumer.

Wild

Wild is one of the best ecommerce website designs, in part because it creates a completely seamless connection between your online and offline experiences. You can instantly access local store specials, take advantage of fast local shipping, and explore the most recent print ads.

One of the most smart minor things Wild has to offer is the placement of the search bar above the main navigation, placing search front and center so you can go straight to browsing for the product you need. Naturally, the sites convert well to mobile devices as well.

Home Depot

The homedepot.com browsing experience is great. Home Depot allows users to shop by store department, but also by room. The main navigation covers the most typical ways users would want to shop and menus include large graphics which help visually reinforce what is contained in each category.

They also allow people to order online and pick up in-store within two hours. This is a terrific tool for people who desire the convenience of online purchasing but don’t want to wait for home delivery.

Asos

Asos uses high-quality product photos from different angles, which many internet shoppers are grateful for.  Buttons are visible and include CTAs, and the content is simple and to the point. They let the clothes speak for themselves.

There are moving elements and small animations all over the website to bring it to life. Simple, static websites without transitions, moving elements, and animations are boring to look at, and for an e-commerce site that means many lost customers. This is backed by the facts, too.

Walmart

Walmart’s new features include a king-sized image slider with eye-catching hero shots, offers that are customized to your IP address and area, and data-driven product categories that change to meet your demands.

Walmart succeeds when it comes to product descriptions and high-quality images. When a customer adds a product, an overlay bubble emerges with more details. Walmart emphasizes transparency, displaying all costs, prices, taxes, shipping, and other information.

Ali Express/Alibaba

Through amazing design and website components, Ali’s websites improved a lot their e-commerce. Account options are designed similarly to Google’s, with bright colors and there is plenty of white, negative space to keep the sites from being cluttered.

The interface on Ali’s website is simple. They, for example, sell the same or similar products as other retailers. There’s also a whole new level of social proof: not only can consumers submit product reviews, but stores can also be rated. Alibaba can now build up its virtual shops on its e-commerce platform.

Conclusion

A high-performing eCommerce website functions similarly to a digital storefront that is designed to attract your target audience. Having the best ecommerce website design increases product visibility, reduces operating expenses, allows you to reach an unlimited number of people, and provides a more personalized consumer experience.

A high-quality eCommerce website design requires a skilled team of web designers and developers adept at the unique details of the eCommerce design process. If you are concerned your existing eCommerce website is underperforming, or you want to launch a brand-new online store, our skilled expert eCommerce web designers can help.

Web designers at SmartOSC have won many awards for their top-tier website designs. Their expertise and knowledge can help you create and design a custom e-commerce website that matches your brand and allows you to achieve your business goals. Contact us today web design services!