quote They had to rewrite parts of both the OSC website and the Admin section. They did all I wanted and more. I will certainly hire them again! quote

- Robert Barkhuis

Background

Established in 2004, 80's Purple has catapulted into high style status as one of the top online fashion boutiques with a growing customer base in the U.S. and other countries like Japan, Australia, and the U.K.

80sPurple.com has become a household name for the fashion forward. The brand is known for its large spectrum of clothing, accessories, and sunglasses for both men and women.

Situation
  • 80sPurple.com started E-commerce adventure with an open platform containing basic features for online selling.
  • The business development boosted rapidly exceeding the open source platform customization capabilities.
  • Some on-demand solutions partly handling the growing site traffic and stock orders were applied, yet still failed to meet the demands.
  • Beside site traffic, bandwidth high charge was also a serious issue to 80sPurple's business model.
Solution

As a full-service E-commerce company, SmartOSC provided the complete process, from E-design, E-Marketing Analysis and customized Shopping Platform targeted at the fashion industry.

  • Stage 1: Analyzed the current requirements and set priorities.
  • Stage 2: Built website and added custom features for the near future.

  • As a result, a solid and tailored platform, built from scratch was developed and launched after only 3 months to replace the old system.

    • Some services provided to enhance the online business operation:

    • Automatic Products Uploading
    • RMA, Inventory Management
    • RMA, Payment Processing
    • Cross selling modules
    • Search Engine Optimization
    • Analytics Reports
    • Sales Reports by Brand
    • Caching and CDN Integration

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The Outcome

The partnership between SmartOSC and 80'sPurple has proved to be correct.

  • Time is saved in uploading and updating new items, capturing payments in batch. Focus is given more to marketing activities.
  • The new platform possesses a solid base strong and stable enough to serve both the increasing traffic and the demand for future growth.
  • 80'sPurple keeps enhancing the platform with modern web 2.0 features, providing a pleasant and convenient shopping experience.

    • Customers enjoy new features customized for fashion:

    • Size Filter
    • Gift Carts / Wish List
    • Item Search
    • Easy Payment
    • Look books / Pictorial
    • Suggestions from Cross selling
    • Social Media Shopping